Sunday, February 28, 2010

Tokyo Glow

I liked that when I first watched this stop motion short film that I had no clue it was promoting a shoe brand. Tokyo Glow was produced by Citizen Jones and Industry Films and directed by Johnathan Bensimon for The Generic Man. One could question the wisdom of a promotion that doesn't hit you over the head with branding let alone even mention the brand except in tiny line in the credits. It does however seem appropriate for a company like The Generic Man which in it's own words is making shoes for the man who "doesn’t need branding and logos to make him feel confident or stylish." You'll see they take the "no branding" pretty seriously if you visit their website.

And yes as the end of the film hints they also make shoes for women.

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